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David Cancel


  • David Cancel is a 5x founder, and currently the co-founder and CEO of Drift, one of the fastest growing SaaS companies of all time.
  • He’s written books about marketing and product development, and hosts a podcast, Seeking Wisdom, about leadership principles and professional growth.

Books by David Cancel


Quotes by David Cancel

  • “Our model was always the servant leadership model, meaning the higher your title, the lower you are on the totem pole — and the more your job is to support the individual contributors and the customers above you.”

  • “The hardest thing is being able to put your ego aside so that you can learn. We all want to create what’s in our head, but you need to be able to put your own ideas to the side and really listen to your customers to solve their problems.”

  • “At a company (and in life) people > everything. I now say that a company is 99% people (our customers, our employees, our investors) and 1% everything else. But for much of my career I just assumed that if you built a great product, the people would follow. I was wrong.”

  • “A role model is more than just a person you look up to and admire. It’s someone who can help you unlock your potential by showing you what’s possible and providing examples of how you should — or shouldn’t — behave.”

  • “Customers care about being heard, and they care about having their feedback taken into account and knowing that something is being done because of that. They don’t care about when the next version of your product is coming out.”

Seeking Wisdom Podcast by David Cancel

Videos featuring David Cancel

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